Politico uses pop-up newsletters to test new European markets

Politico is using short-term email newsletters to test the ground for further expansion in Europe. Called Global Policy Lab, the editorial package runs in five-week bursts in Germany, France and the U.K.

The idea is to pick subjects that don’t typically fall into Politico Europe’s main verticals but tap into major issues within the individual counties. For instance, the first newsletter focuses on automation’s impact on the Germany economy. Articles such as “7 prescriptions for a...

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