Pivotal Research’s Brian Wieser On Disney-Fox, Consultants Versus Agency Holding Companies

LAS VEGAS – When Brian Wieser looks at The Walt Disney Co.’s desire to buy certain aspects of 21st Century Fox, he sees the impact of both shifting viewing habits and the intrusion of big digital players.

For Disney, it’s the appeal of a big, quick deal and the options here and overseas it will deliver for testing various direct-to-consumer offerings. He cites what Sky TV has in Europe and Star has in India, plus a bigger stake in Hulu, along with ESPN’s app launch this year and the...

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