Pitch deck: How AT&T is differentiating from the duopoly

Telcos like AT&T are making a move into the digital advertising industry in an effort to dent, if not upend, the Google-Facebook duopoly. AT&T’s proposed merger with Time Warner, which awaits Department of Justice approval, could also be a way to break up the duopoly.

According to interviews with three media buyers, AT&T is actively talking to media agencies about its programmatic offering. “They talk a lot about brand safety,” said one buyer. “But they’re also more and more...

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