P&G Resumes YouTube Spend After 13-Month Boycott — As New Ad Controversy Looms

After 13 long months, one of the world’s largest consumer goods companies, Procter & Gamble, has ended its YouTube ad boycott — on the very same day that a damning CNN report found another wave of major marketers’ ads running against extremist channels.

P&G’s return to YouTube will come with strict provisions, Bloomberg reports, in that the company will only advertise on 10,000 total channels on videos that it has personally reviewed and approved. This is down from the some 3...

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