Personalization: The Pillar of the Mobile User Experience

Giving users content tailored to their interests, needs, and location is the key to making the most of mobile technology.

When you order a short latte with a dollop of whipped cream at a coffeehouse you are customizing based on your tastes. When you tailor an app, program, or anything you are interacting with it to get it just right, you are customizing as well. It can take a while and requires some effort on your part to get it how you want it.

Personalization, on the other hand, is when...

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