Personal finance startup SmartAsset raises $28M

I first wrote about SmartAsset nearly six years ago, when it launched its first product, a tool allowing prospective homebuyers to analyze the rent vs. buy decision and to see what kind of home they could actually afford.

According to co-founder and CEO Michael Carvin, “On the consumer side, our strategy has never really changed. Our mission is to help people make the best personal finance decisions and to build the web’s best resource for personal finance decision-making.”

Of course,...

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