PepsiCo’s Naked Brand Is Getting in on the Snacking Craze

For the first time in its 30 years history, PepsiCo's Naked brand is looking beyond juices and smoothies with the launch this week of Naked-branded fruit, nut, and veggie bars.

The move by PepsiCo is an attempt to capitalize on a twofold trend: the growth of snacking, alongside consumers' increasing desire for more fruits and vegetables as they seek out healthier fare.

"We have a great heritage with fruits and vegetables," says Becca Kerr, SVP for PepisCo's North American nutrition fruit and...

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