Oscars, Grammys, Met Gala? Shoe Designers Reveal Which Red Carpet Is the Most Important for Business

With the Oscars just days away, designers have the chance to get their product seen on one of the world’s biggest stages. To put that into perspective, last year, despite being the least-watched broadcast in history, 26.5 million viewers still tuned in. To give even further context, this year, 18.6 million watched the Golden Globe Awards while the Grammys drew 19.9 million viewers. Whether it’s about increasing brand awareness or driving sales, the red carpet is a crucial part of...

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