Oracle has acquired ad measurement firm Moat

Tech behemoth Oracle has acquired advertising firm Moat. The company made an announcement to that effect today stating that it had arrived at an agreement to acquire Moat. The latter will be joining the Oracle Data Cloud, and will help it with its job of “leveraging data and analytics to enhance media for leading marketers and publishers.”

Founded in 2010, Mat is an adtech company. The company helps advertisers and publishers receive concrete data regarding their ads. it also helps them...

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