Optimising your mobile advertising across channels

It was once just a “nice to have”, but now mobile advertising will soon capture the majority of digital ad spend. Driven by rapid consumer adoption of mobile devices, and a corresponding surge in mobile ad clicks and conversions, the latest report by Marin has found that advertisers will spend more on mobile than desktop ads by the end of 2015. In fact, according to the Institute of Advertising Bureau’s 2014 Digital Adspend’s report, mobile advertising accounted for 23% of the total...

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