Omnicom’s Nelson Brings Audience Knowledge Together In ‘Omni’

Amid all the hubbub about “omni-channel” marketing, if there’s one agency that should be best placed to execute on the opportunity, it is surely the one with “omni” in its very company name.

As if that was not enough, however, Omnicom Group has just launched a new software suite for delivering a single-customer-view across all channels? Its name? “Omni.”

What is Omni? According to the agency’s announcement, “a people-based precision marketing and insights platform, designed...

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