Old Navy Hits Deepest Sales Slump In 4 Years

Old Navy was for the longest time the bright spot in Gap Inc’s gps struggling portfolio, the brand that had held its own against everyone from Walmart wmt to H&M.

Gap’s largest brand, a power house behind 40% of sales, figured out long before both its major sister brands Gap and Banana Republic how to compete with fast fashion by shrinking production times and adding more trendiness into inexpensive clothes.

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