Now TV adds third-party Hayu Pass to platform, could it be start of something bigger?

Now TV will soon add a new subscription pass to work alongside its Entertainment, Sky Cinema, Sky Sports and Kids Passes. However, unlike those, this is not centred mainly on Sky content.

The Hayu Pass, which is coming in early August in time for that start of the new season of Keeping Up with the Kardashians, is the first pass dedicated to a third-party partner service. It'll cost £3.99 per month with no contract.

Hayu is a specialist streaming service for reality TV shows from the US....

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