Nike’s coolness is slipping with teens as streetwear gains popularity

According to some 6,000 teens in geographically diverse high schools around the US, Nike’s status as the top brand among young Americans is under pressure.

The finding comes from investment bank Piper Jaffray, which has been tracking brand preferences and spending among teens in its semi-annual “Taking Stock With Teens” survey since 2001. Its latest report saw teens’ preference for Nike slip for the first time in years, senior research analyst Erinn Murphy told Footwear News.

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