Nike's Air Max Plus Gets a Dose of Heavy Branding

After seeing a "Volt/Bright Crimson" makeover and a summer-ready "Palm Pack" last month, Nike returns to heavy branding for its coveted Air Max Plus model.

Taking on monotoned vibes, this new iteration is almost dressed entirely in white right down to its signature Air unit-housing midsole. Over on the eye-catching upper, miniature black "Nike" motifs are featured throughout, almost forming a checkerboard-like pattern. The contrasting black color then comes in on the outsole, mini Swoosh...

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