Nike To Launch “On Air” Sneaker Workshop With Goal Of Releasing A Shoe Designed By Public

Nike’s annual Air Max Day celebrations continues its focus on bringing power to the people. In 2015, the brand launched the “Vote Back” campaign, which let the world select one Air Max grail of the past for a re-issue. It evolved into “Vote Forward”, which saw twelve Air Max designs by creatives from around the world be up for ballot; that resulted in Sean Wotherspoon’s Nike Air Max 97/1 go into production. For Air Max Day 2018, the brand will continue the “Vote Forward”...

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