Nike Is Making Its $720 Hyper Adapt Self-Lacing Sneakers More Affordable

Not only did Nike reported a Q1 profits increase of 15 percent to $1.1 billion this week, but also announced that its self-lacing Hyper Adapt sneaker will be more accessible to sneaker fans for a cheaper price point starting next year. Nike chairman, president, and CEO Mark Parker made this announcement during a call with investors this week. The original release of the Hyper Adapt featured a steep $720 retail price, which was easily the most expensive sneaker the brand has released. As...

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