Nielsen’s NRG First Round Of Bidding: Middle East Investment Group, Others Circle

EXCLUSIVE: Details of National Research Group’s possible sale are emerging with a first round of bidding due last Thursday after the financial prospectus went out to potential buyers two weeks ago. At the moment, a Middle Eastern investment group is said to be the frontrunner, but others MarketCast, Screen Engine/ASI and PSB Research (which has the deep pockets of WPP behind them) are also expected to be in the mix. The financial prospectus doesn’t ask for a specific…

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