Nielsen’s Hogue: OTT TV Measurement Is A Journey

The complete cross-platform view of audiences’ consumption may not be fully in place today, but the industry is getting there, says a Nielsen executive responding to concern from a leading programmer.

Speaking with Beet.TV, Disney-ABC Television Group’s multiplatform research director Brian West had said the current state of multiplatform measurement was not good enough, and looked like taking a decade to reach completeness.

In this video interview, Nielsen product leadership SVP 

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