Nielsen Ratings Finally Dip a Toe Into Analyzing Netflix, Hulu Viewer Data

As Hannibal fans this weekend (and billions of others before them) can attest, too long has the antiquated Nielsen ratings system given an incomplete picture of a show’s viewership, swaying networks to and fro of cancellation. We may finally have some progress however, as Nielsen will begin taking into account streaming data from the likes of Hulu, Netflix and beyond.

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