New To Accenture, Mendonca Outlines Firm’s Role In Programmatic, Data-Directed Marketing

New To Accenture, Mendonca Outlines Its Role In Programmatic, Data-Directed Marketing Having recently made the move from the agency world to big-time consulting, Nikki Mendonca is directing Accenture’s worldwide efforts to help marketers gain more control over programmatic execution and counsel them on data-driven marketing.

“With programmatic, we’re starting with a lot of client interest in terms of them wanting to in house and gain more control over the programmatic execution,”

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