New Study Says People Choose Vacation Spots Based on Potential Instagram Likes

A new study has confirmed what many of us have secretly thought while scrolling through the ‘gram: people choose vacation spots based on potential likes.

Published by the the University of Georgia, the study interviewed 758 people, asking them why they would like to visit Cuba and when. Cuba was chosen as an example of a hype vacation spot because the country has just opened up to U.S. tourists, and therefore it’s seemingly cooler to go now before all your friends have got there.



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