New Study Reveals Nearly 70% of Mobile Gamers Are Female

With nearly 77 percent of Americans owning a smartphone, mobile gaming has become more popular than ever. Accounting for nearly half of the $50 billion global gaming industry, a recent study by influencer marketing agency Mediakix has revealed that mobile gaming is more popular among women than men.

The report suggested that 63 percent of mobile gamers are women and 37 percent are men. Additionally, of the women who play mobile games, 60 percent play a mobile game every day, compared to 47...

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