New Slater’s 50/50 owner begins brand overhaul with brunch, happy hour makeover and franchise deals

Big changes are underway at Slater’s 50/50, whose new ownership has inked deals to franchise the bacon-centric burger brand in Las Vegas, Texas, Temecula and Los Angeles.

Since taking ownership of the burger chain in June, Elite Restaurant Group of Los Angeles has made swift changes to the Orange County-born brand. Besides launching franchise agreements, Slater’s is introducing a new look in Huntington Beach, adding Sunday brunch and overhauling its happy hour program.

The company also...

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