New Balance’s Legendary 990 is Dropping for $100 April 14, Here’s Why (& Where You Can Cop)

The New Balance 990 is a certifiable legend. The inaugural design for the New England brand’s 990 series has achieved something quite rare. Coming full circle, its iconic status as the first in a new class has actually meant it’s become the definitive sneaker of its line, embodying the past, the present, and the future.

The 990 is a legend by numbers. When the original was first released in 1982 its original ad noted that: “Out of 1000, this shoe is a 990“. Pithy, succinct word play...

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