New Balance And U.S. Military Agree On $17.3 Million Contract

New Balance has worked with many other brands/entities over their 110-plus years in business, but their newest official partnership with the Department of Defense just might be their most unique one yet.

The Boston-based brand signed a $17.3 million dollar, 18-month contract with an optional clause for another 18-month period with the Department of Defense last Thursday. The contract enables New Balance to provide Made-In-USA sneakers that meet military requirements for personnel entering...

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