New ad campaign encourages New Yorkers to ‘sit out SantaCon’

NEW YORKSantaCon, the annual celebration of dressing up as Santa and drinking your way around the city, is Saturday — but a new social media campaign wants you to sit it out.

SantaCon is a bar crawl where people dress up as Santa Claus during the holidays — but has lately gained a bad reputation for public drunken antics.

The campaign is called #SitOutSantaCon, a creation of advertising agency Diassimo Goldstein, is to raise awareness about SantaCon’s impact on the youngest New...

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