Need a mobile audience? Look to DOOH

Ad-blocking has been a hot topic of late, following news that the Apple iOS 9 edition of Safari includes support for content blocking apps. Although ad-blocking on desktop is nothing new, blocking banners, pre-rolls and native advertising on mobile where ad revenues are currently growing steeply (mobile ad spend is set to overtake desktop by the end of 2015, according to Marin Software) could be a big blow to the mobile sector. If things take a turn for the worse, brands and media agencies...

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