NCBI ROFL: Mapping the goooooooaaaaaalllll! center of the brain.

Localisation of regions of intense pleasure response evoked by soccer goals. "Localisation of regions of intense pleasure responses will lead to a better understanding of the reward mechanisms in the brain. Here we present a novel fMRI video paradigm designed to evoke high levels of pleasure in a specific test group and to distinguish regions of pleasure from anticipation. It exploits the intense commitment of soccer supporters and thus captures the intense euphoric feeling experienced when a s

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