NBCUniversal’s CFlight Will Prove Missing 15% Of Viewing: Molen

On the spectrum of ad-tech bold moves, it has to rank high. Last week, NBCUniversal announced it would create nothing less than “the industry’s first unified advertising metric”.

So-called CFlight is a new measurement metric that aims to give advertisers a total sense of campaign viewership across screens, creating a new currency and offering guarantees of campaign performance in the company’s programming.

“If you look at how viewers watch premium content today, they’re viewing...

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