NBCUniversal Will Trim Original Primetime Programming Ad Clutter By 20% This Fall

Declaring that “less is more” when it comes to the television viewing experience, NBCUniversal says it’s cutting advertising clutter by 20% in original, primetime programming and 10% across the portfolio starting this fall. In addition, the media giant is launching a new, 60-second, contextually programmed PRIME POD in the first or last break of a show dedicated to up to two advertisers for stronger impact with viewers.

NBCU is making reductions in more than 50 primetime, original...

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