NBCU Will Join ‘Open A.P.’ Audience-Targeting Venture Run by Turner, Fox, Viacom

More than a year after launching a new alliance aimed at boosting Madison Avenue’s ability to carve out audience niches in a manner similar to what is available online, the backers of the system have landed another teammate. NBCUniversal will join “Open A.P.,”  a platform offered by a consortium of media companies: Time Warner’s Turner; Viacom; […]

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