My New Year's Resolution: Regress to a Better Mean

Every year around this time of year, people harness something that the behavioral economist Katherine Milkman calls the "Fresh Start Effect." We use the temporal landmark of a new year to give ourselves a clean slate -- a fresh start, if you will -- and commit to a whole manner of aspirational behaviors. Unfortunately, too often these behaviors are too aspirational, and after a month or so, we revert to our old ways. So this year, instead of focusing on the extraordinary, I urge you to focus...

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