Multi-sensory experiences in the age of sensory overload

In these days of sensory overload, it’s no surprise that many people have almost become immune to traditional advertising efforts. Brands seek to tell compelling stories and connect with consumers by using all sorts of content, from the written word, to video, audio and music. But consumers today are fickle – they want to be surprised, to be amused. So despite the brand messages being thrust at us every moment of our waking lives, what really has the potential to cut through the noise is...

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