Moving Upmarket? 3 Lessons from Slack

In early 2013, Slack reached a critical turning point. The company had just begun rolling out its young team-collaboration product to more and more customers when it started facing some unexpected turbulence.

Initially, Slack had rolled out its product to relatively small teams, similar in size to Slack itself. But when the product started gaining traction with larger companies, such as Rdio, the results weren’t as heartening.

Rdio, in particular, was much bigger than us,” Stewart...

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