MoviePass Needs More Movie Theater Pals To Keep Price Low

MoviePass, the startup that lets subscribers go to a movie a day, recently dropped its monthly rate to $10, resulting in a flood of sign-ups for the plan. While the slashed price might have drawn a lot more attention to MoviePass, it could also be an albatross around the company’s neck.

A MoviePass subscription used to cost as much as $50/month — too steep for folks who realized they would need to see at least four or five films each month just to make that work.

But thanks to funding...

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