Movie Theaters Are Developing Their Own Ticket Subscriptions, But Can They Compete with MoviePass?

MoviePass continues to grow, with over 2 million subscribers paying $9.95 (or less) a month to see one movie every day in theaters. It’s an incredible bargain, but it’s one that has seen MoviePass hemorrhaging money to the tune of $150 million in 2017. Some think MoviePass won’t last, but the company has their sights set on continuing to grow their customer base and selling the valuable consumer data about their movie habits that comes with it.

Though MoviePass may be good for the...

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