Most Online Shoppers Buy on Amazon — But Here Are 4 Reasons They Go Elsewhere

With Prime Day finally upon us, a new study confirms what most of the retail industry has long suspected: Amazon shows no sign of slowing down. E-commerce consultancy Salmon released its annual Future Shopper report on Tuesday, showing that the online behemoth reigns as the preferred starting point in 51 percent of consumers’ shopping journeys, as well as the destination where 55 percent complete the majority of their online purchases. Salmon’s researchers surveyed more than 3,500...

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