MORGAN STANLEY: GoPro's marketing has been a failure, and it has even bigger issues that are about to get worse (GPRO)

Morgan Stanley is done with GoPro

In a note to clients on Monday, GoPro cut its rating on shares of GoPro to Underweight from Equal Weight, effectively telling clients that right now, there is basically nothing to like about the company. 

And the biggest problem? GoPro's are hard to use and customers aren't really buying them. 

Here's Morgan Stanley:

GoPro management has attributed weak response to the Session camera, and the associated price cuts (now $199 vs. original MSRP of $399)...

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