More Rehab Than Recovery: Mitsubishi Has a Plan to Reverse Its Long Decline


Still having trouble understanding why and how Mitsubishi kicked its Lancer Evolution (the Evo!) to the curb two years ago? We are. And the rest of Mitsubishi’s Lancer lineup says sayonara this year, joining the likes of other once strong nameplates such as Eclipse, Galant, and Montero in suspended animation.


Mitsubishi Motors hasn’t just been in the doldrums in the United States, but globally. Now, after years of what can be best described as managed decline, the company has a...

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