More People Are Subscribing to Multiple Video Streaming Services

As the number of streaming video services proliferate, about 16% of U.S. video viewers have signed up for more than one online streaming service, up from 10% three years ago, according to a report from market research firm GfK SE.

GfK’s October report is based on interviews with 1,054 consumers on their subscription choices of streaming services such as Netflix and Amazon Prime video, the firm said in a statement on Wednesday.

In recent years, the television industry has seen viewers...

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