Monster Energy Just Landed A Huge Sponsorship for NASCAR

NASCAR said on Thursday it reached an agreement that will see energy drink company Monster Energy become the title sponsor for the stock car racing series starting with the 2017 season.

Terms of NASCAR’s deal with the Coca-Cola ko owned energy drink company were not disclosed.

“Monster has built its brand on racing and motorsports, and NASCAR is the pinnacle of motorsports in America,” said Mitch Covington, vice president of sports marketing at

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