Moment Explains the Rigors of Designing Packaging Fit for the Apple Store

There are few retail opportunities that compare with placement in the Apple Store. But when Moment — a twice-Kickstarted company that deals in phone cases and lenses for iPhoneographers — got the call from the Cupertino giant, they quickly learned that the company's retail guidelines and scale presented as much of a challenge as they did a chance to succeed. In an interview with Co.Design, the folks behind Moment explain that they were given a month to design, plan, produce, package and...

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