Mo'design: The Agency Behind Japan's Most Influential Streetwear Projects

fragment design, SOPH., Stussy, WTAPS and GOODENOUGH. Apart from being the some of the most important brands to arise in the close-to-three decades of the Japanese streetwear scene, they also share another commonality -- namely, they have all been the clients of Tokyo-based creative agency mo'design, making its founder Motoki Mizoguchi one of the most quietly influential figures within the industry. Having begun operations at the turn of the millennium in 2000, the reputed agency has...

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