Mobile operator Three’s new push is using Snapchat, Instagram and Tinder

Three, the U.K.’s smallest mobile network, will run platform-specific promotions on Snapchat and Tinder over the next three months. Three hopes those businesses help convince customers it isn’t just as a mere utility, even as those same tech players capture a growing share of its customers’ attention.

On Snapchat, Three will sponsor the messaging app’s revival of popular AR lenses such as the “rainbow puke” one. Tinder will feature profiles for Henry VIII and his six wives, who...

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