‘Minions’ Drive Year’s Strongest Home Entertainment Campaign

For the second week in a row, Universal’s “Minions” ranked within the DAR-Film top five, beating out hundreds of upcoming theatrical releases by popularity. Throughout the month leading up to DVD & Blu-Ray release (12/8), “Minions” was engaged with nearly 10 million times across Facebook, Twitter, YouTube, Instagram, Tumblr, Google+ and Wikipedia. The home-entertainment campaign... Read more »

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