MINI Yours Customized Wins German Innovation Award

MINI made headlines around the world when it announced that the facelifted hatchback and Convertible models will offer what the Brits are calling ‘MINI Yours Customized‘. This is a new option in the MINI catalogue allowing you to 3D print trims inside and out with whatever inscription you may desire. This week, this innovation was presented with the Gold award by the German Design Council as the best customer-oriented innovation in the category “Excellence in Business to Customer...

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