Mindy Kaling Goes Nameless, Dove Turns Hacker: The Top 5 Ads Of The Week

I’m sure there were more than a few people–particularly those in advertising–who saw McDonald’s new campaign with Mindy Kaling this week and immediately held their noses. The gall! The presumption! The wasted opportunity to clearly cash in on a quirky, if altogether pretty decent celebrity endorsement! But beyond the data and insight behind the spot–outlined pretty clearly in The New York Times–it also assumes that smart, savvy people will understand and enjoy it. You know who...

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