Mind Your Vs and Qs: Mercedes Trademarks EQ Designation for Its EVs

-

Audi has its e-trons and BMW has its i models, and now it appears that Mercedes-Benz will use the EQ prefix for its sub-brand of electrified vehicles—at least that’s the indication from the company’s recent trademark applications.

-

As reported by Britain’s Auto Express, Mercedes parent company Daimler has applied to trademark EQA through EQX (EQY and EQZ evidently failing to make the cut), all to be sold under the MEQ umbrella. We imagine a naming strategy similar to that of the

What feeling does this article give you?
Joy
Disgust
Fear
Anger
Sadness

#hashtags to follow:

BMW [+]    Mercedes [+]    Benz [+]    Britain [+]    Auto Express [+]    Daimler [+]    EQA [+]    EQX [+]    EQY and EQZ [+]    MEQ [+]   

More #news: