MillerCoors Responds to Stone Brewing’s Lawsuit: This Is War

In February, Stone Brewing, based in Escondido, Calif., announced it was suing MillerCoors for trademark infringement. In a press-savvy video, Stone Brewing co-founder and executive chairman, Greg Koch claimed the MillerCoors-owned Keystone was co-opting the “Stone” brand.

At the time, MillerCoors responded with a statement from media relations manager, Marty Malone, who said “This lawsuit is a clever publicity stunt with a multi-camera, tightly scripted video featuring Stone’s...

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